In the dynamic world of transportation and logistics, few leaders embody dedication, humility, and forward-thinking strategy quite like Claude Elkins. Rising from the rails to the boardroom, Elkins represents a rare blend of operational grit and executive insight. His journey through Norfolk Southern stands as a testament to perseverance, lifelong learning, and a passion for innovation within one of the world’s most vital industries.
Early Life and Education
Claude Elkins grew up in the Appalachian region of Southwest Virginia—a place known for its strong connection to the rail industry. Those early surroundings shaped his sense of discipline, teamwork, and resilience.
He pursued a Bachelor of Arts in English at the University of Virginia’s College at Wise, an uncommon start for someone destined for corporate leadership in logistics. Later, he earned an MBA in Port and Maritime Economics from Old Dominion University, which gave him a deeper understanding of trade, transport, and economic systems.
To strengthen his leadership skills, Elkins completed advanced management programs at prestigious institutions like Harvard Business School, the Darden School of Business, and the University of Tennessee’s Supply Chain Institute. These experiences laid the foundation for a career grounded in both practical and strategic expertise.
The Beginning of a Remarkable Career
Elkins joined Norfolk Southern in 1988 as a road brakeman—a demanding hands-on role that required precision, safety awareness, and teamwork. He later worked as a conductor, locomotive engineer, and relief yardmaster, gaining firsthand insight into the daily challenges of rail operations.
This early stage of his career helped Elkins develop empathy for the workforce and a profound respect for the people who keep the nation’s freight moving. He didn’t start in a corporate suite—he started in the yards, under the same conditions as those he would one day lead.
That experience became the cornerstone of his leadership style—authentic, grounded, and people-centered.
Climbing the Ladder in Norfolk Southern
Elkins’ natural leadership ability and problem-solving skills soon caught the attention of his mentors. Over the years, he transitioned from operational to managerial roles, steadily climbing the corporate ladder.
His deep understanding of both field operations and business processes made him an invaluable asset as Norfolk Southern expanded its intermodal, automotive, and industrial divisions.
Elkins’ journey is a reminder that leadership doesn’t always come from the top—it often begins on the ground, with those who understand the heartbeat of the organization.
Transition to Marketing and Strategy
After more than two decades in operations, Elkins transitioned into the marketing and commercial sectors of the company. His move was not just a career shift—it was a strategic evolution. He applied his operational knowledge to enhance customer service, streamline logistics, and improve communication between departments.
In roles such as Vice President of Industrial Products and Group Vice President of Chemicals Marketing, Elkins learned to balance market needs with operational feasibility. This unique mix of experiences helped him develop a holistic perspective—combining customer satisfaction, financial performance, and safety excellence.
Leadership at the Executive Level
In 2021, Claude Elkins was appointed Executive Vice President and Chief Commercial Officer (CCO) at Norfolk Southern. In this executive position, he oversees major commercial areas including Intermodal, Automotive, Industrial Products, Short Line Marketing, Field Sales, Industrial Development, and Customer Logistics.
Under his leadership, the company has strengthened its focus on customer partnerships, digital transformation, and sustainable growth. His work bridges the gap between traditional rail systems and modern market demands—ensuring Norfolk Southern remains a leader in 21st-century logistics.
Vision for Norfolk Southern
Elkins’ vision revolves around one key idea: integration. He believes that transportation should be seamless—from rail to road to port—allowing customers to enjoy reliable, efficient logistics.
He also emphasizes sustainability, knowing that the future of rail depends on balancing performance with environmental responsibility. His strategies promote smarter resource management, investment in cleaner technology, and community engagement.
Leadership Philosophy
Elkins’ leadership style can be summed up in three words: clarity, collaboration, and consistency.
He believes leaders must communicate with transparency, inspire teams through shared purpose, and maintain steadiness even during uncertainty. His empathy for employees—stemming from his own field experience—has earned him widespread respect across all levels of Norfolk Southern.
Contributions to the Rail Industry
Throughout his career, Claude Elkins has contributed significantly to modernizing the rail freight industry. He has championed digital transformation, encouraged automation in logistics, and supported customer-driven innovations that improve service efficiency.
He also plays an active role in industry organizations that advocate for smarter infrastructure policies, better safety standards, and investment in next-generation rail technology.
Commitment to Innovation
For Elkins, innovation isn’t just about adopting technology—it’s about rethinking how rail can serve the future economy. He encourages data-driven decision-making, predictive analytics, and intelligent automation to enhance performance and customer satisfaction.
His initiatives help Norfolk Southern leverage real-time data for routing, maintenance, and energy optimization, making the company both smarter and more sustainable.
Focus on Sustainability
Under Elkins’ leadership, Norfolk Southern has reinforced its environmental goals. From reducing emissions to optimizing train efficiency, his strategy ensures that progress and sustainability go hand in hand.
He understands that rail transport already offers lower carbon emissions than trucking—but he pushes the company to go even further, embracing green technologies and eco-friendly logistics solutions.
Customer-Centric Approach
Elkins has often emphasized that customers are at the heart of every strategic decision. He promotes direct communication, transparent pricing, and customized service solutions to ensure clients receive the reliability and value they expect.
This customer-first philosophy has improved Norfolk Southern’s brand reputation and strengthened long-term relationships across multiple sectors.
Building a Culture of Safety and Excellence
Safety has always been one of Claude Elkins’ top priorities. He consistently advocates for safety-first policies, employee training programs, and accountability frameworks that protect both people and infrastructure.
By embedding safety into the company’s culture, he ensures that excellence is achieved without compromising integrity.
Challenges in Modern Rail Leadership
Leading in today’s rail industry is no small task. Elkins faces challenges such as supply chain disruptions, labor shortages, technological transitions, and economic volatility. Yet, his calm, forward-thinking approach allows him to turn challenges into opportunities.
He views change not as a threat, but as a catalyst for reinvention—a mindset that has kept Norfolk Southern agile and resilient.
Resilience in the Face of Change
Over his decades-long career, Claude Elkins has witnessed the industry evolve through deregulation, globalization, and technological transformation. Through it all, his adaptability and focus on continuous improvement have set him apart as a steady leader in turbulent times.
Mentorship and Employee Development
Elkins believes in empowering others. He actively mentors emerging leaders within the organization, encouraging them to take initiative, stay curious, and maintain ethical standards.
His leadership philosophy is rooted in growth—not just for the company, but for every individual who contributes to its success.
Engagement in the Business Community
Beyond his corporate responsibilities, Claude Elkins contributes to the broader business community through board memberships and advisory roles. He supports initiatives that promote economic development, manufacturing growth, and transportation innovation across the nation.
Achievements and Recognitions
Elkins’ journey from a brakeman to an executive vice president is itself a remarkable achievement. His career exemplifies the rewards of discipline, adaptability, and continuous learning.
He has been recognized for his contributions to rail safety, sustainability, and customer service excellence.
Claude Elkins and the Future of Freight Rail
As the rail industry faces a new era of digitization and decarbonization, Elkins remains focused on integrating technology with human expertise. His leadership ensures Norfolk Southern is prepared for the logistics demands of the 21st century—where data, sustainability, and reliability will define success.
Key Lessons from Claude Elkins’ Career
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Start with humility—experience on the ground builds lasting leadership credibility.
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Never stop learning—education and adaptability open new doors.
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Lead by service—great leaders focus on empowering others.
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Stay customer-focused—business growth follows satisfied clients.
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Embrace change—it’s the bridge between tradition and innovation.
Conclusion
Claude Elkins’ journey is a compelling example of what’s possible when dedication meets opportunity. From working on the rails to shaping the future of freight transport, his story reflects integrity, resilience, and a passion for innovation.
He reminds us that leadership isn’t about titles—it’s about service, learning, and inspiring others to achieve excellence. As Norfolk Southern continues to evolve under his guidance, Claude Elkins stands as a symbol of progress in a world driven by movement, connection, and vision.
